Sekinat Adenike Alayo

Led the ideation phase and developed a comprehensive project proposal for a subscription management application, outlining core features and market opportunity.

Conducted in-depth user research with 60 participants to identify critical pain points, user behaviors, and key objectives, informing product strategy.

Executed extensive market research and competitive analysis, translating findings into actionable product insights and strategic recommendations.

Defined a clear product vision and strategy, ensuring strong alignment with market demands and overarching company objectives.

Developed comprehensive product documentation and user guides, enhancing user onboarding and overall product usability.

Collaborated within a cross-functional team on a capstone project that secured AltSchool's Innovation Fund, demonstrating strong product innovation, strategic problem-solving, and teamwork.

Developed engaging content across diverse platforms, including blogs, articles, product descriptions, and social media, contributing to a 25% increase in lead generation.

Collaborated with the marketing team to create compelling content for advertising campaigns, driving a 10% increase in brand awareness.

Conducted in-depth research on industry trends and topics to produce original, high-quality content.

Crafted compelling headlines and body copy optimized to capture target audience attention and drive engagement.

Produced engaging content for various platforms (websites, email, marketing campaigns, blogs), resulting in a 20% increase in website conversion, a 30% increase in email open rates, and a 25% increase in social media engagement.