Sekinat Adenike Alayo

Led the ideation phase and developed a comprehensive project proposal for a subscription management application, outlining core features and market opportunity.

Conducted in-depth user research with 60 participants to identify critical pain points, user behaviors, and key objectives, informing product strategy.

Executed extensive market research and competitive analysis, translating findings into actionable product insights and strategic recommendations.

Defined a clear product vision and strategy, ensuring strong alignment with market demands and overarching company objectives.

Developed comprehensive product documentation and user guides, enhancing user onboarding and overall product usability.

Collaborated within a cross-functional team on a capstone project that secured AltSchool's Innovation Fund, demonstrating strong product innovation, strategic problem-solving, and teamwork.

Developed engaging content across diverse platforms, including blogs, articles, product descriptions, and social media, contributing to a 25% increase in lead generation.

Collaborated with the marketing team to create compelling content for advertising campaigns, driving a 10% increase in brand awareness.

Conducted in-depth research on industry trends and topics to produce original, high-quality content.

Crafted compelling headlines and body copy optimized to capture target audience attention and drive engagement.

Produced engaging content for various platforms (websites, email, marketing campaigns, blogs), resulting in a 20% increase in website conversion, a 30% increase in email open rates, and a 25% increase in social media engagement.

Led a cross-functional team of 10 to develop a progressive web application (PWA) designed to revolutionize the shopping experience in supermarkets and hypermarkets.

Successfully led a team of 3 designers and 3 engineers to build the company's Progressive Web App (PWA) product within a 16-week timeline.

Conducted extensive user research, including interviews and field studies with over 100 primary users, supermarkets, and retailers, to define comprehensive user personas and identify critical pain points.

Championed user experience initiatives by prioritizing self-checkout technology development, engaging over 100 users to inform design and feature decisions.

Performed comprehensive SWOT analysis on key competitors to identify market trends, inform strategic product improvements, and uncover competitive advantages.

Drove end-to-end product lifecycle management, overseeing product roadmap development, goal setting, quality assurance, and successful product deployment.

Authored detailed product specifications, user stories, and acceptance criteria to guide agile development cycles.

Strategically prioritized essential features and coordinated cross-functional development teams, ensuring timely and efficient product delivery.